Dan Gregory

Founder & CEO

Dan Gregory is the Founder and CEO of Gregory Financial & Associates LLC. Dan is responsible for the overall growth, client acquisition, and management of business services for Gregory Financial & Associates LLC. His prior career in agriculture business and commercial lending, over a 23-year period, has provided significant value to the firm’s clients. Dan focuses on guiding clients through a personalized approach by listening to his client’s concerns and creating customized solutions. New York Life has awarded numerous awards to Mr. Gregory. Most recently, Dan achieved President Council with New York Life, distinguishing him as one of New York Life’s top financial professionals in the nation.

Dan earned his Bachelor of Science in Agriculture Economics from Texas Tech University in 1993. He holds his Series 6,63 securities and insurance licenses. Dan is a registered Representative offering securities through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed Insurance Agency.

Dan has been involved in numerous community boards throughout his career; Plains Cotton Growers Board, Dallam/Hartley Farm Bureau Board. Committee Work within the Lubbock community includes American Cancer Society-Cattle Baron’s Ball, Hub-City BBQ Lead, TTU Thetas for CASA, and Lubbock-Cooper Athletic Boosters. Dan and his beautiful wife, Dana, have raised three children and their family remains actively involved in their church.